Sales Fundamentals: Pain Point Clarification

Either find their festering wound, or develop a deadly one yourself

Sorry to be so macabre with that sub-header.

Existential Risk

Most entrepreneurs know that that if they want their product to sell, it has to solve someone’s pressing problem. And yet, most founders I meet spend far too little effort actually figuring out what the problem is. Even lots of teams that have already taken institutional money still cannot cl…